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Bimbo - linea artesano

This is the documentation of the process for creating this advertising poster, covering topics from cloth simulation to post-production for aesthetic purposes.

This is the final version of a project for advertising art in 2024. The advertising piece shown here is fictional, but both the 3D models and the renders were used for real advertising

This is the final version of a project for advertising art in 2024. The advertising piece shown here is fictional, but both the 3D models and the renders were used for real advertising

First, I analyzed the actual packaging to model its structure in a flat version. This is important to ensure that the simulation delivers a result very similar to reality. Of course, it will later be necessary to make some improvements to the mesh.

First, I analyzed the actual packaging to model its structure in a flat version. This is important to ensure that the simulation delivers a result very similar to reality. Of course, it will later be necessary to make some improvements to the mesh.

Cloth simulations

To carry out the cloth simulation realistically, I also had to model the product inside the packaging and texture it.

To carry out the cloth simulation realistically, I also had to model the product inside the packaging and texture it.

Rendered Bread

Rendered Bread

Base color

Base color

Normal map

Normal map

Roughness

Roughness

Height

Height

Remesh bread wireframe

Remesh bread wireframe

High poly bread

High poly bread

Finally, for the enhancement of the product in post-production, I rendered various masks, normals, and 'filters' to control the lighting, transparencies, and volume of the final product.

Finally, for the enhancement of the product in post-production, I rendered various masks, normals, and 'filters' to control the lighting, transparencies, and volume of the final product.